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P&G To Launch Upscale Home Scents

Downy's new black packages are sure to attract attention.

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By: Marie Redding

Senior Editor, Rodman Media

Procter & Gamble – and Downy – are launching a new line of upscale home scents, called the Downy “Unstopables” Collection.

The product lineup includes candles, oils, air and laundry fresheners in six scents, including Lush and Shimmer. They retail for $5 – $7.

The packaging will surely stand out in the aisles – it’s black, with pops of color like blue and pink on the graphics and caps.

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